Mahindra Achieves Good Sales during September 2025 with Highest Ever SUV Sales
The No.1 SUV and commercial vehicle manufacturer of India, Mahindra & Mahindra Ltd. (M&M), recorded a healthy with another milestone marked on its growth track. Mahindra September 2025 Sales the overall automobile sales of the company stood at 1,00,298 units during the month with a healthy 16 percent YoY growth. This includes both domestic and export sales and the same reflects the company’s widening leadership position across passenger and commercials and growing traction across overseas markets.
Passenger Vehicles – SUVs Stay Ahead of the Pack
The SUV dominance of Mahindra came to its aid again during the month. Domestic sales of Mahindra UVs amounted to 56,233 units, up by 10 percent YoY from 51,062 units sold during September 2024. The month’s domestic passenger vehicle sales were Mahindra’s best ever, bettering its earlier best of October 2024 with its domestic passenger vehicle sales of 54,504 units.
Adding exports to their overall utility vehicle volumes, Mahindra’s overall utilty car volumes reached 58,714 units, marking the brand’s healthy demand across locations. Quarterly-wise, Mahindra sold passenger vehicles of 1,45,503 units during Q2 FY26, higher by 7 percent compared to the same period last year, with 1,35,962 units.
The surge in SUVs is significantly contributed to by models including Scorpio-N, Scorpio Classic, XUV700, Thar, Bolero and the new Thar Roxx. They have been continuously appealing to customers seeking rugged looks, powerful capabilities and contemporary technology. Mahindra too has been taking steps toward electrification through its XUV400 EV, and gearing up to grow its future Born Electric line.
Commercial Vehicles and 3-Wheelers – Continuous Growth Stream
In the local CV sector, Mahindra achieved July domestic sales of 26,728 units during September 2025, thereby registering YoY growth of 18 percent. The figures in detail:
- Light Commercial Vehicles (LCVs) with capacity less than 2T registered 3,386 vehicles, down by a mere 2 percent.
- LCVs between 2T and 3.5T were the star performers with 23,342 units sold, an impressive 21 percent growth.
- Three-wheelers, comprising electricity-assistance models, produced 13,017 units, up by 30 percent from the same month last year.
From April to September of the financial year 2025, Mahindra sold a total of 53,578 three-wheelers and recorded a healthy 32 percent higher against the corresponding period of the earlier financial year 2024.
Exports were another key contributor to Mahindra’s success. The company exported 4,320 units during September 2025 compared with 3,020 units during the corresponding period of the previous year, up by 43 percent. Year-to-date exports touched 20,303 units, a YoY growth of 38 percent.
Market Environment and Impact of GST 2.0
The September sales of Mahindra were assisted by conducive policy and market conditions. The latest GST 2.0 amendments provided immense succor to the automobile sector through softening of prices across various segments. Mahindra lowered the ex-showroom prices of its SUVs by Rs 1.56 lakh or more following the move. The correction of prices combined with festival demand gave a solid boost to customer sentiment.
Nalinikanth Gollagunta, CEO of Mahindra’s Automotive Division, highlighted the importance of this policy change. “In September, we achieved SUV sales of 56,233 units, a growth of 10 percent, and total vehicle sales of 100,298 units, a 16 percent growth compared to the same month last year. Thanks to the impetus from GST 2.0 and the preceding weeks’ pent-up demand, we have seen robust growth in dealer reported customer retails during the first nine days of Navratri, with over 60 percent growth in the SUV segment and over 70 percent growth in the CV segment compared to the first nine days of Navratri last year.The surge in festive demand has placed significant constraints on availability of trailers. We are working to improve dispatches to our dealer network within the constraints.
The timing of the festival of Navratri also helped, this year arriving during the month of September instead of October last year, and spurring festival revenues.
Beating Competition in Passenger Vehicles
Even September 2025 was significant with Mahindra’s ability to gain over Hyundai Motor India during passenger vehicle wholesales. Although Hyundai recorded 51,547 units with negligible YoY increase of 0.87 percent, Mahindra exceeded with 56,233 units by registering over 10 percent growth.
The mass-selling SUV by Hyundai Creta, achieved its highest ever monthly volumes of 18,861 units. But Mahindra’s overall SUV lineup consisting of various models across various segments that enjoyed higher demand kept it atop. The Mahindra vs. Hyundai SUVs comparison tells us about the increased relevance of this genre within the passenger vehicles space of India, where SUVs increasingly dictate consumer choice.
Tractor Sales – Gradual Expansion of Farm Machinery Sector
Whereas the automobile sector took all the limelight, Mahindra’s Farm Equipment Sector (FES) also registered a stellar performance in September 2025. The firm retailed 66,111 (domestic and exports) tractors, a jump of 49 percent over the previous September 2024’s retails of 44,256 units. Domestic tractor retails rose by 50 percent to 64,946 units and exports by 10 percent to 1,165 units.
This expansion was supported by a favorable Kharif crop period, increased sowing area during the season, and better than average monsoon rains. All this, coupled with the amendments to the GST rate and the buying before the festival season, has consolidated rural sentiment and buying strength.
Prospect – Holiday Season and Beyond
Mahindra’s September 2025 sales reaffirm the brand’s solid positioning within the Indian automotive landscape. Staggering SUV dispatches, rising volumes of commercial vehicles, burgeoning exports, and a healthy farm equipment business put the company in good stead to maintain traction over the coming months.
The festival season will keep driving growth further, and interest among customers will stay healthy both in rural and urban markets. Supply chain bottlenecks and trailer availability were being actively sorted to keep deliveries smooth to the dealers. With the evolving automotive landscape through electrification, policy shifts, and the consumer shift to SUVs, Mahindra seems better placed to reap the rewards. The company’s line of diverse products, compelling pricing, and simultaneous focus on both ICE and electric variants make Mahindra a force to reckon with within India’s vibrant automotive sector.
FAQs for Mahindra September 2025 Sales Performance
- How many vehicles was Mahindra able to sell in September 2025?
Mahindra & Mahindra retailed a total of 1,00,298 vehicles in September 2025, including both domestic and export sales. This is a 16 percent year-on-year improvement.
- How was Mahindra’s performance in the SUV segment?
Mahindra achieved a new record domestic SUV sales of 56,233 units in September 2025, a 10 percent YoY growth. Total SUV volumes, including exports, reached 58,714 units.
- Which Mahindra SUVs contributed most to the sales growth?
Popular SUVs such as Scorpio-N, Scorpio Classic, XUV700, Thar, Bolero, and newly launched Thar Roxx were key drivers of SUV sales.
- How was Mahindra’s performance in the 3-wheeler and commercial vehicle segment?
Mahindra retailed 26,728 commercial vehicles in the domestic market during September 2025, an increase of 18 percent YoY. Sales of three-wheelers, including electric variants, improved by 30 percent to 13,017 units.
- How did GST 2.0 affect Mahindra’s sales?
The GST 2.0 reforms reduced car prices considerably, with Mahindra cutting SUV prices by as much as Rs 1.56 lakh. The correction in prices, plus festival demand, improved customer sentiment and sales.
- What was the performance of Mahindra’s exports in September 2025?
Mahindra sold 4,320 cars in September 2025, a robust 43 percent YoY growth. Exports stood at 20,303 units on a year-to-date basis, up 38 percent.
- Did Mahindra beat Hyundai in September 2025 sales?
Yes, Mahindra outpaced Hyundai in domestic passenger vehicle wholesales. Mahindra sold 56,233 units compared to Hyundai’s 51,547 units, despite Hyundai’s Creta achieving record sales of 18,861 units.
- What were Mahindra’s tractor sales in September 2025?
Mahindra’s Farm Equipment Sector (FES) sold 66,111 tractors (domestic and exports combined), up 49 percent YoY. Domestic tractor sales grew by 50 percent to 64,946 units, while exports rose 10 percent to 1,165 units.
- What were the drivers for sales growth in tractors for Mahindra?
The sales of tractors were led by a favorable Kharif crop expectation, higher sowing area, higher-than-normal monsoon rains, and a better rural mood boosted by GST advantage.
- What are the prospects for Mahindra in the next few months?
With history-making SUV shipments, rising commercial and tractor volumes, increasing exports, and robust festive season demand, Mahindra is poised to retain momentum in growth. The company is also broadening its electric vehicle portfolio to tap future potential.
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