JSW MG Motor India Sales September 2025 – Second-Highest Ever With 34 Percent Growth
JSW MG Motor India sales September 2025 recorded the second-best month ever for the company, with a new high for the brand. The company made wholesale sales of 6,728 units in the month, which is a solid 34 percent year-over-year growth from September 2024, when sales were at 5,021 units. While this total was short of the company’s highest-ever sales of 7,516 units in December 2024, it shows a strong trend in the right direction and indicates fresh momentum for SAIC Motor and JSW Group’s joint venture.
The announcement is particularly significant because it marks JSW MG Motor India’s strongest monthly performance in calendar year 2025. However, unlike earlier reports, the company did not share the exact breakdown between internal combustion engine (ICE) vehicles and new energy vehicles (NEVs). This omission comes at a time when the EV-ICE mix has become an important metric for industry observers and customers alike, given the rapid shift toward electrification in India.
EV performance in September 2025
Though there was no official split issued in the company’s press release, VAHAN registration data presents a more accurate image of JSW MG Motor India’s electric vehicle performance. The company registered 3,843 EVs in September, a 24 percent drop from 5,079 units in August 2025. This was the company’s lowest monthly EV sales figure over the previous five months.
Despite this dip, JSW MG Motor still had a decent 23 percent market share of India’s electric passenger vehicle market in September. In comparison with overall wholesale sales of 6,728 units, the EV contribution translates to about 57 percent of the total sales with 43 percent going to ICE models. The proportions are quite different from the company’s stated target of having 70 to 80 percent NEV contribution in the near term.
The firm has continually indicated its focus on electrification, attributing customer preference changes, cost of operation benefits, and enhanced price parity to being the major drivers for adoption. In December 2024, for instance, more than 70 percent of JSW MG Motor’s overall sales were from EVs, and the same mix in October 2024. The September 2025 numbers thus indicate a short-term shift in momentum, likely because of seasonally boosted ICE demand driven by GST reductions and the festive purchase season.
Competition in India’s EV market
JSW MG Motor’s EV performance has to be analyzed in relation to the overall industry situation, which is still very competitive. Tata Motors continued to dominate the electric passenger car segment in September 2025 with 6,094 units and a 40 percent market share despite an 18 percent month-to-month decline from August’s 7,444 units. The new launch of the Harrier EV enabled Tata to achieve the 6,000-unit milestone for the third month running.
Mahindra & Mahindra was next with 3,187 electric SUVs, down 14 percent from August’s 3,699 units. With 21 percent market share, Mahindra’s product lineup, including the XUV400 and the recently launched BE 6 and XEV 9e, has made the company a force to be reckoned with. Mahindra’s Chakan facility production figures indicate that stock is being prepared for festive season sales and this can affect market share changes in the near future.
This three-way battle between Tata Motors, JSW MG Motor India, and Mahindra & Mahindra highlights the speed at which the EV segment is developing. Every brand is launching new models, increasing production capacities, and trying to establish dominance in what is now one of the fastest-growing segments in India’s automobile market.
Windsor EV takes the lead
A notable point of pride in JSW MG Motor India’s portfolio has been the Windsor EV, which posted its highest-ever wholesale figures since its September 2024 launch. The Windsor surpassed Tata Nexon EV as the top-selling electric vehicle in India, with 19,394 units sold in FY2025. The battery-as-a-service (BaaS) option for the model has especially attracted price-sensitive buyers, allowing the brand to find some space in a market traditionally dominated by Tata.
MG Comet also posted its best-ever 2025 performance in September, mirroring growing acceptance of compact city EVs. In addition to these, the company’s range has grown to include the M9 MPV and the Cyberster electric roadster at ₹72.49 lakh, which are sold through the premium MG Select network. Significantly, MG Select has become India’s second-largest luxury EV brand, as per VAHAN data, courtesy growing interest in aspirational electric mobility.
The model lineup also consists of the well-established ZS EV and a range of ICE products like the Astor, Hector, and Gloster that are still making a positive contribution to overall sales performance.
JSW MG Motor India Sales – September 2025
| Model / Segment | Wholesale Sales | EV Sales | ICE Sales | Market Share | Notes |
|---|---|---|---|---|---|
| Total (JSW MG Motor India) | 6,728 | 3,843 | 2,885 | 23% EV Share | Second-highest ever; 34% YoY growth |
| Windsor EV | – | Highest Ever | – | Best-selling EV in India | 19,394 units in FY2025 |
| Comet EV | – | Best of 2025 | – | – | Strong city EV demand |
| MG Select (M9 MPV, Cyberster) | – | Luxury EV segment | – | 2nd largest luxury EV brand | Cyberster priced ₹72.49 lakh |
| ICE Models (Astor, Hector, Gloster) | – | – | 2,885 (approx) | – | Boosted by GST cut + festive demand |
Total (JSW MG Motor India)
Windsor EV
Comet EV
MG Select (M9 MPV, Cyberster)
ICE Models (Astor, Hector, Gloster)
Drivers of September sales
JSW MG Motor credited September’s growth in sales to several positive market conditions. The cut in GST on automobiles gave a direct fiscal advantage to customers, with the savings between ₹54,000 and ₹3.5 lakh in the ICE range. Coupled with the commencement of Navratri and the general festive season mood, these incentives encouraged increased demand.
Simultaneously, the firm goes on to utilize its Halol, Gujarat unit, whose production capacity for one year is more than 100,000 vehicles. Due to the flexibility of the plant in manufacturing both ICE and NEV variants, JSW MG Motor can react swiftly in terms of adapting to changes in demand from customers along with maintaining inventory for future festive seasons.
Wholesale versus retail gap
Though headline numbers are good, the disparity between wholesale sales (6,728 units) and VAHAN-registered retail sales of EVs (3,843 units) is significant. The disparity suggests either better-than-expected ICE performance or stockpiling of EVs at the dealer level. This trend will be essential to watch out for during the festive season ahead when customer traffic normally peaks. For a firm so deeply committed to electrification, harmonizing wholesale and retail momentum will prove critical to delivering on its long-term NEV penetration targets.
Looking ahead
The JSW MG Motor India sales September 2025 report is marked by both success and setbacks. While the company achieved its second-best month historically and posted the year’s strongest growth, its EV contribution was below internal expectations, a demonstration of the segment’s volatility and influence from near-term market forces.
However, thanks to models such as Windsor EV, Comet, and future developments through MG Select, JSW MG Motor India is well placed to weather the wave of electrification. Its joint venture network, production capacity, and consumer-centric innovations provide it with a competitive edge in a rapidly congested marketplace.
As the festive season unfolds and the industry moves rapidly toward mass adoption of EVs, how well the company is able to pace its growth momentum, hold onto EV leadership, and bridge the performance gap between wholesale and retail will dictate how it leads in shaping India’s mobility future.
FAQs
Q1. What were JSW MG Motor India’s sales in September 2025?
A1. JSW MG Motor India retailed 6,728 units in September 2025, a 34% increase over September 2024.
Q2. What percentage of JSW MG Motor India’s sales in September 2025 were from EVs?
A2. Approximately 57% of sales comprised EVs, and 3,843 electric vehicles were registered, whereas 43% consisted of ICE models.
Q3. Which JSW MG Motor model did the best in September 2025?
A3. The Windsor EV recorded its all-time highest monthly sales and emerged as India’s top-selling electric vehicle, surpassing the Tata Nexon EV.
Q4. Why did the sales of JSW MG Motor’s EV go down in comparison to August 2025?
A4. EV sales dipped 24% month-on-month owing to probably seasonal demand for ICE models amid the festivities and GST reductions that made petrol/diesel cars more desirable.
Q5. How does JSW MG Motor differ from Tata Motors and Mahindra in terms of EV sales?
A5. During September 2025, Tata had 6,094 EVs (40% market share), JSW MG retailed 3,843 EVs (23% market share), and Mahindra retailed 3,187 EVs (21% market share).
Q6. What were the drivers of JSW MG Motor’s total sales growth during September 2025?
A6. Sales were further driven by GST cuts on ICE cars, festive demand, and high contributions from the Windsor EV and Comet EV.
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