India Electric Two-Wheeler Sales September 2025 – TVS Maintains Top Spot, Ather Jumps, Ola Slips
India’s electric two-wheeler (E2W) market keeps changing at a frenetic speed, and September 2025 was no different. The month saw fierce competition among India’s leading EV players, with TVS Motor holding on to the leadership, Ather Energy jumping solidly into the top three, and Ola Electric suffering a severe drop in sales. As per data from Vahan portal, the sector witnessed more than 96,000 electric motorcycle and scooter registrations in September, a turning point in the continuing struggle to gain control in India’s EV market.
TVS retains top spot in India’s electric scooter market while Ather Energy surges and Ola faces slowdown in September 2025.
TVS Motor Retains Leadership for Sixth Successive Month
TVS Motor Company retained the top spot in electric two-wheeler sales in September, one that it has successfully defended for six consecutive months since the beginning of FY25. The iQube scooter was still the company’s flagship model, ably supported by the recent introduction of the Orbiter, a budget sub-₹1 lakh scooter for city families.
TVS retail 21,052 electric scooters during September and took a 22 percent market share. That is significant growth against the same month last year when it retail 18,256 units and took a 20 percent share. TVS has played its hand well by providing a combination of premium and affordable EVs, thus appealing to a broad range of Indian buyers.
Bajaj Auto Gains Second Spot
Bajaj Auto, which had struggled with production in August following worldwide shortages of rare earth magnets, recovered strongly in September. The Chetak brand recorded 17,972 sales, recapturing the second position with a market share nearing 19 percent. This is considerable recovery from August when Bajaj dropped to the fifth position and recorded only 11,821 units.
The rapid sales turnaround reflects Bajaj’s strong supply chain recuperation and healthy demand for the Chetak. The scooter has been in great demand as buyers have been looking for a blend of brand heritage, reliability, and new EV features.
Ather Energy Overtakes Ola Electric, Joins Top Three
Maybe the largest September story was Ather Energy jumping up to the third spot, beating out Ola Electric for the first time in 2025. The Bengaluru startup retailed 16,558 units, representing 17 percent of the market. The key factor behind this jump has been Ather Rizta, a family SUV scooter that now represents almost 70 percent of the firm’s sales.
The Rizta has also enabled Ather to reach a wider audience outside its initial tech-inclined, performance-oriented client base. The aggressive dealership growth of the company has also been instrumental. Ather currently has over 477 retail touchpoints and aims to scale up to 700 by the end of this year.
Peculiarly, Ather-Ashok Leyland’s sales difference from Bajaj was less than 1,500 units in September, hinting at a close competition for the second place in the coming months.
Electric two wheeler sales – September 2025
Monthly registrations and market share. Click column headers to sort. Use the search box to filter brands or models.
| Rank | Brand | Model | Units | Market share |
|---|---|---|---|---|
| 1 | TVS Motor | iQube / Orbiter | 21052 | 22 |
| 2 | Bajaj Auto | Chetak | 17972 | 19 |
| 3 | Ather Energy | Rizta family | 16558 | 17 |
| 4 | Ola Electric | S1 range, Roadster X | 12223 | 13 |
| 5 | Hero MotoCorp | Vida VX2 | 11856 | 12 |
| 6 | Ampere | Multiple | 3912 | 4.1 |
| 7 | BGauss | Multiple | 2078 | 2.2 |
| 8 | Pure EV | Multiple | 1674 | 1.7 |
| 9 | River Mobility | Multiple | 1519 | 1.6 |
| 10 | Kinetic Green | Multiple | 1200 | 1.2 |
Ola Electric Sees Sudden Dip
Ola Electric, which had been the unchallenged Indian EV market leader, experienced its share plummet in September. The brand sold only 12,223 units, down to a 13 percent share from 18 percent in the previous month. Aggressive festive-season discounts, such as introductory prices beginning at ₹49,999 for its S1 range and Roadster X motorcycles, could not help the brand keep pace with its earlier strength.
The festive campaign of the company reportedly sold out its limited stock in a short while, but the overall numbers on the register did not indicate persistent demand. Ola has also been witnessing issues of customer trust, service infrastructure, and competition from new entrants.
The slide is part of a broader pattern, with Ola’s quarterly revenues falling by almost 50 percent against the comparable quarter a year earlier. If the trend holds, Ola soon stands to be surpassed not only by Ather but also by Hero MotoCorp’s Vida brand.
Hero MotoCorp Marches Ahead
Hero MotoCorp’s electric vehicle business Vida demonstrated consistent improvement in September with 11,856 sales, claiming 12 percent of the market. It is a strong year-on-year growth, as Hero had merely 5 percent market share in September 2024.
The cheapest scooter from the brand, Hero’s Vida VX2, launched in July at ₹59,490, has been the biggest growth driver. Offerings such as swappable batteries and a Battery-as-a-Service (BaaS) subscription-based model make the VX2 an attractive choice for price-conscious customers. Hero’s EV sales have touched 11,000 units for the first time in one month, showing increased consumer acceptance.
Other Players in the Market
Other than the top five, a number of brands did show their presence. Greaves Electric Mobility (Ampere) held its sixth place with slightly more than 4 percent market share. BGauss rose through the ranks with 2,078 units, registering over 30 percent growth over August. Pure EV, River Mobility, and Kinetic Green also continued to grow incrementally, adding to the richness of India’s EV ecosystem.
Market Dynamics – GST Reforms and Festive Season
Indian auto sector had special challenges in September with GST restructuring. While ICE cars became affordable with tax reductions, EVs still invited a 5 percent GST charge. This put additional burden on EV manufacturers to keep up with the pace.
Moreover, September overlapped with shradh season, which was traditionally regarded as an unfavorable time for buying, and then the onset of Navratri. These seasonal elements influenced two-wheeler sales in general across categories.
Despite these challenges, the EV segment remained resilient, and festival promotions in October are likely to give a push in demand.
The Road Ahead for India’s EV Market
The September 2025 sales figures reflect the dynamic and competitive nature of the Indian electric two-wheeler market. TVS Motor is leading the charge with consistent dominance, while Bajaj and Ather are battling hard for the runner-up spot. Ola Electric is at a pivotal juncture when it needs to redefine its strategy to catch up with lost ground. Hero MotoCorp’s gradual ascension indicates that veteran ICE giants are successfully finding a niche in the EV space.
With intense rivalry, changing consumer behavior, and government policies influencing the market, the coming months will be pivotal. Demand during festive seasons, along with growing charging facilities and innovative funding models, may also spur EV adoption further.
Conclusion
India’s electric two-wheeler industry in September 2025 was defined by leadership stability from TVS, recovery by Bajaj, disruption success by Ather, and struggle for Ola. Hero MotoCorp also proved to be a serious challenger, indicating that the battle is anything but over. With technology getting better and competition heating up, the Indian EV industry is all set for even more shocking turnarounds in the months to follow.
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