India Two-Wheeler Sales September 2025 – Record Growth Fuelled by Festival Demand and GST Relief

India two-wheeler sales September 2025 was one of the best months in recent times, with the industry achieving stunning double-digit growth led by festive season buying and the rate cut in the Goods and Services Tax (GST). The companies were able to gain from the renewed rush of customers, upbeat rural demand, and falling retail prices after the government reduced GST on two-wheelers with engine capacity up to 350cc from 28 percent to 18 percent.

India’s two-wheeler market hits record growth in September 2025 driven by festive demand and GST-led price cuts.

The latest numbers indicate that India’s two-wheeler producers as a group surpassed the two-million mark in wholesale dispatches for September 2025. Nearly all big players, such as Hero MotoCorp, TVS Motor Company, Bajaj Auto, Royal Enfield, and Suzuki Motorcycle India, saw impressive growth in both domestic and overseas volumes.

Hero MotoCorp Continues to be Market Leader

Hero MotoCorp led India’s two-wheeler market again in September 2025 with despatches of 6,47,582 units, an increase of 5 percent year-on-year from 6,16,900 units in the same month last year. The firm said that the growth happened due to the cumulative impact of festive season gaiety as well as GST-prompted affordability.

Based on Hero MotoCorp, the dealership footfalls increased over twice as much during the month versus previous year’s festive season. The firm also achieved an historic production milestone with over 125 million units of cumulative production till date, reasserting itself as the world’s largest two-wheeler manufacturer.

Hero’s electric arm, Vida, recorded stunning momentum with 12,736 Vahan registrations in September 2025, taking its market share in the electric two-wheeler segment to 12.2 percent from 4.7 percent last year.

In exports, Hero MotoCorp recorded its all-time quarterly export figure of 1,11,584 units, with September contributing 39,638 units alone, marking a huge 94.8 percent year-on-year increase.

Honda Motorcycle & Scooter India Occupies Second Position

Honda Motorcycle & Scooter India (HMSI) retained its second position in India’s two-wheeler sales September 2025 count, albeit with the growth being weak. The firm had domestic sales of 5,05,693 units and exports of 62,471 units, which propelled its total for the month to 5,68,164 units.

Compared to the previous year, Honda’s domestic wholesales declined 5.7 percent, which analysts attribute to a temporary slowdown in demand for scooter models. However, cumulative sales between April and September 2025 stood at nearly three million units, showcasing steady momentum for the brand.

Company	September 2025	September 2024	Growth
Hero	6,47,582 units	6,16,706 units	5% y-o-y
Honda	5,05,693 units	5,36,391 units	-5.72% y-o-y
TVS	4,13,279 units	3,69,138 units	11.96% y-o-y
Bajaj	2,73,188 units	2,59,333 units	5.34% y-o-y
Royal Enfield	1,13,573 units	79,325 units	43.17% y-o-y
Suzuki	1,05,886 units	77,263 units	37.05% y-o-y

TVS Motor Company Strengthens EV Leadership

TVS Motor Company also posted a robust performance with 4,13,279 units sold in the domestic market in September 2025, which was a 12 percent year-on-year growth. Total dispatches were 5,23,923 units including exports.

TVS’ star attraction remained its electric range, which consisted of the iQube and the recently launched Orbiter. Combined, these vehicles racked up 31,266 units, an 8 percent increase from September 2024. TVS thus maintained its leadership in India’s electric two-wheeler market for the sixth straight month.

In spite of some setbacks in the availability of rare-earth magnets for producing EVs, the firm was positive about maintaining momentum in the festive quarter.

Bajaj Auto Bodes Well for Domestic and Export Growth

Bajaj Auto also posted solid numbers for India two-wheeler sales September 2025 with total dispatches of 4,30,853 units, an 8 percent growth year-on-year. Domestic sales increased by 5 percent to 2,73,188 units and exports by 12 percent to 1,57,665 units.

The diversified domestic as well as international portfolio of the company supported uniform performance notwithstanding volatile demand trends in certain geographies. Export strength of Bajaj continues to be a differentiator, contributing significantly to its growth trajectory for FY2025-26.

Royal Enfield Sees Historic Highs

Royal Enfield had its record month in history, with 1,13,573 units sold in India and 10,755 units exported, making a total of 1,24,328 bikes sold. This is an increase of 43 percent year on year compared to 86,978 units sold in September 2024.

The Chennai-based Eicher Motors-owned manufacturer credited the record month to robust demand for its best-selling mid-capacity motorcycles like the Classic 350, Meteor 350, and Hunter 350. The company furthermore introduced the upgraded Meteor 350 in the month, which saw encouraging response from buyers.

Royal Enfield’s management was bullish on sustaining the growth pace through the festive season, supported by higher output and dealer preparedness.

Suzuki Motorcycle India Touches New Records

Suzuki Motorcycle India also registered its highest ever monthly sales at 1,23,550 units during September 2025, an increase of 25 percent over 99,185 units in September 2024. Domestic sales rose 37 percent at 1,05,886 units, while exports were at 17,664 units.

Deepak Mutreja, Vice President – Sales and Marketing at Suzuki Motorcycle India, said the GST cut has helped in bringing positive consumer sentiment, with products becoming more affordable. The company also expects this to stay strong during the festive season as customers appreciate price cuts and new model introductions.

GST 2.0 Boosts Two-Wheeler Affordability

The government’s new GST structure under GST 2.0 was a key reason for the boost in India two-wheeler sales September 2025. Motorcycles and scooters up to an engine capacity of 350cc now only pay 18 percent GST, down from 28 percent previously, while scooters above 350cc are subjected to a 40 percent rate.

The rationalization made entry-level and mid-capacity bikes more affordable, providing a big boost to commuter and mass-market models. Premium motorcycles, however, saw minor price increases. Electric two-wheelers are not affected at all, remaining in the 5 percent GST slab.

Industry Outlook

India’s two-wheeler market is expected to continue its positive momentum during the festival quarter, driven by rural demand revival, softening inflation, and better affordability. Strong September performance of the sector also indicates the collaborative effect of support from the fiscal policy along with brand-specific measures to increase product offerings, including fresh electric variants.

FAQs – India Two-Wheeler Sales September 2025

Q1. How was India’s two-wheeler market in September 2025?
It registered robust double-digit growth, surpassing two million units, on account of festive demand and GST reductions.

Q2. What were Hero MotoCorp sales in September 2025?
Hero retailed 6,47,582 units, up 5 percent year-on-year, and achieved 125 million units in total production.

Q3. Did Honda Motorcycle & Scooter India increase in September 2025?
Honda retailed 5,68,164 units, while domestic sales fell 5.7 percent because of soft scooter demand.

Q4. TVS Motor’s performance in the EV segment, please?
TVS retailed 31,266 electric two-wheelers, sustaining its EV dominance for the sixth consecutive month.

Q5. Bajaj Auto’s September 2025 sales numbers?
Bajaj retailed 4,30,853 units, an 8 percent growth, on the back of good domestic and export performance.

Q6. Why was September 2025 notable for Royal Enfield?
It recorded its highest-ever sales at 1,24,328 units, up 43 percent year-on-year.

Q7. How was Suzuki Motorcycle India?
Suzuki registered record sales of 1,23,550 units, 25 percent up, driven by 37 percent growth in the domestic market.

Q8. How was the sales impact of GST 2.0?
GST reductions made motorcycles up to 350cc affordable, increasing overall market demand.

Q9. Which brands benefited the most from GST relief?
Hero, TVS, Bajaj, Royal Enfield, and Suzuki experienced increased sales due to enhanced affordability.

Q10. What is the two-wheeler market outlook?
Growth is anticipated to keep growing during the festive quarter with robust rural demand and EV push.

—