Mercedes-Benz EQS SUV Celebration Edition Launched: Luxury Electric SUV Hits Indian Market
The Indian automotive scene just witnessed a major “quiet” revolution. On January 14, 2026, the Mercedes-Benz EQS SUV Celebration Edition Launched with a level of noise that proves high-end buyers are officially done with the petrol-vs-electric debate. Starting at ₹1.34 crore, this isn’t just another shiny car on a showroom floor; it’s a victory lap for a brand that saw its revenue hit record highs last year despite all the global talk of an EV slowdown.
The 2026 Celebration Edition brings the AMG Line package as standard to the EQS SUV 450.
If you walk into a showroom today, the atmosphere is much more “high-end tech boutique” than “greasy car shop.” The smell of Nappa leather is still there, but it is the glow of massive, door-to-door digital screens that really hits you. This specific launch is aimed at the “top-end” customer—someone looking for a car that functions as a personal statement of intent. Mercedes is successfully playing for keeps in the Indian luxury space by standardizing features that were once top-tier exclusives while refusing to raise the entry price for these editions.
Pricing and Where it Fits in the 2026 Lineup
The Mercedes-Benz EQS SUV Celebration Edition Launched in two distinct flavors. It’s a clever bit of market segmenting: one for the executive who spends most of their time in the back seat, and one for the family man who needs to lug around six other people in absolute silence.
| Variant | Seating | Ex-Showroom Price |
| EQS SUV 450 Celebration Edition | 5-Seater | ₹1.34 Crore |
| EQS SUV 580 Celebration Edition | 7-Seater | ₹1.48 Crore |
The choice to include the AMG Line kit as a standard feature across the board is a masterstroke in terms of market positioning. While other companies are busy raising prices, Mercedes is giving more hardware for the same money. The 450 variant now mirrors the 580’s aggressive road presence and high-end 21-inch wheels. It’s a smart play for buyers who are more into the car’s aesthetic and sporty shape than they are into the specs of the actual motor.
Why “Celebration”? More Than Just a Marketing Buzzword
You might wonder why they called it the “Celebration Edition.” It isn’t just because they like a good party. In 2025, Mercedes-Benz India saw a massive jump in their “TEV” (Top End Vehicle) segment. Basically, cars costing over ₹1.25 crore are flying off the shelves. Electric vehicles now make up 20% of these sales. This specific edition is a “thank you” to that market, bringing in localized assembly benefits directly to the customer’s wallet.
The Interior: Living in the Year 2030
For those who get the 580, the main event is the MBUX Hyperscreen—a massive, curved glass dashboard that puts everything you need on one giant digital horizon. It is a single, 56-inch curved piece of glass that hides three separate screens. It’s essentially a giant tablet that doubles as a dashboard.
The front passenger even gets their own screen to watch movies. Using a set of internal cameras, the car tracks exactly where the driver is looking at any given moment. If those cameras see you looking at the passenger’s screen instead of the road, it dims that display instantly to pull your focus back to the driving task.
Dealing with the Indian Heat
One major upgrade that everyone will appreciate is the active rear seat ventilation. We all know how brutal an Indian summer can be. Sitting on leather seats when it’s 45°C outside is usually a recipe for a sweaty back, but these seats now suck away the heat and circulate cool air. You can control it all from a dedicated tablet in the rear armrest, which feels incredibly high-end.
Performance: Silence is the New Loud
This isn’t just a battery; it’s one of the largest power units ever put into a car for the Indian market. It is a massive bit of engineering that effectively dictates the benchmark for luxury EVs throughout 2026.
- EQS 450: You get 360 hp and a ridiculous 800 Nm of torque. It’s enough to hit 100 km/h in 6.2 seconds.
- EQS 580: The 580 variant is the heavy hitter here. You’re looking at 544 hp and a 0-100 km/h sprint of 4.8 seconds, meaning this massive SUV is actually quicker than plenty of the loud, petrol-guzzling sports cars we were driving ten years ago.
Range Confidence
The range figures on the EQS are actually pretty wild, with the 450 variant boasting an 820 km ARAI rating. Even when you account for the “real world”—think aggressive AC and city gridlock—you’re still getting a very comfortable 550 to 600 km. It basically means you could cruise from Bangalore to Chennai and back without ever feeling that panic of a low battery light.
The 7-Seater is Back
For a while now, one of the most frequent gripes from potential buyers was that a top-tier EV like this didn’t come with a 7-seater layout. Mercedes clearly did their homework and listened to that feedback, bringing the extra row back to make the SUV a legitimate choice for bigger families. The Mercedes-Benz EQS SUV Celebration Edition Launched with the third row back in action for the 580 variant.
One of the best perks of the “skateboard” EV layout is that it gets rid of that annoying hump in the middle of the floor. Without a transmission tunnel to work around, the interior is flat and open, which makes the third row a much better place to sit than you’d initially think. To make things even easier, the seats fold down electrically, providing a massive boot that’s big enough to move house if the situation calls for it.
Charging: No More Waiting Around
You know that annoying feeling of being tethered to a charging pole while everyone else drives past? Mercedes is trying to kill that vibe with 200 kW DC fast charging that actually works. If you’re at 10%, you can hit 80% in roughly 31 minutes, which is exactly how long a decent highway break should take anyway. That’s basically the time it takes to stop for a paratha and a tea on the highway.
They are also expanding the “MB.Charge” network, which gives owners access to over 9,000 chargers across the country via a single app. No more downloading five different apps just to charge your car.
Technical Snapshot
| Feature | EQS SUV 450 | EQS SUV 580 |
| Price (Ex-Showroom) | ₹1.34 Crore | ₹1.48 Crore |
| Battery Capacity | 122 kWh | 122 kWh |
| Horsepower | 360 hp | 544 hp |
| Acceleration (0-100) | 6.2 Seconds | 4.8 Seconds |
| Drive System | 4MATIC (AWD) | 4MATIC (AWD) |
| Seating Capacity | 5 Seater | 7 Seater |
A Final Look at the Strategy
The fact that the Mercedes-Benz EQS SUV Celebration Edition Launched as a core part of the 2026 lineup shows that the “luxury equals big engines” era is fading. The modern Indian millionaire wants tech, they want quiet, and they want to feel like they are driving the future.
With 12 more launches planned for the rest of the year, including the new CLA Electric and more Maybach variants, it’s clear that the three-pointed star is doubling down on India. For now, if you have ₹1.5 crore burning a hole in your pocket and you want the most advanced SUV on the road, the EQS Celebration Edition is pretty much the king of the hill.
FAQs – Mercedes-Benz EQS SUV Celebration Edition Launched
1: How much is this thing going to cost?
The lineup starts at ₹1.34 crore for the 5-seater 450 model, while the more powerful 7-seater 580 variant is priced at ₹1.48 crore.
2: Can I actually fit my whole family in here?
It depends on which version you pick. The 450 variant comes as a 5-seater, but the 580 variant brings back the 7-seater layout that many families were asking for.
3: How far can it actually go on a single charge?
The official ARAI rating for the 450 is a massive 820 km. In the real world—with the AC running and typical city traffic—you can expect a very solid 550 to 600 km.
4: How long does it take to charge the battery?
If you use a 200 kW DC fast charger, you can jump from 10% to 80% in about 31 minutes. That’s roughly the time it takes for a quick lunch break on a road trip.
5: What is the MBUX Hyperscreen exactly?
Exclusive to the 580 variant, it’s a massive 56-inch curved glass panel that spans the entire dashboard. It actually hides three separate screens for the driver, the center console, and the passenger.
6: Does the 450 look different from the more expensive 580?
Actually, no. Mercedes made the AMG Line exterior kit standard for both, so the 450 now has the same aggressive bumpers and 21-inch wheels as the 580.
7: Is the third row comfortable for passengers?
Yes, because the car uses a flat “skateboard” EV platform. There’s no transmission hump in the floor, which opens up more legroom than you’d usually find in a traditional SUV.
8: What happens if the driver tries to watch a movie on the passenger’s screen?
The car is smart enough to watch you back. If the internal cameras catch the driver looking at the passenger’s screen, it dims the display instantly to prevent distraction.
9: How does the car handle the extreme Indian summer?
Mercedes added active rear seat ventilation in this edition. It circulates cool air through the leather seats, which is a lifesaver when temperatures hit that 45°C mark.
10: Where can I charge this car when traveling across India?
Owners get access to the “MB.Charge” network, which connects you to over 9,000 chargers across the country through a single app, so you don’t have to juggle multiple accounts.
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